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Ad Sales Introduction

Advertising Policy

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ERACC Online Ad Policy and Specifications

Online Advertising Policy

All advertisements are subject to the Eaton Rapids Chamber of Commerce (ERACC) approval. ERACC online advertising does not guarantee or endorse product, service or company claims made in the advertisements.

• Advertising on the ERACC web site is limited to Chamber members only.
• Advertising is separate from editorial content. Placement of digital advertising or hyperlink adjacent to editorial content on the same topic is prohibited.
• Advertisers and sponsors have no control over editorial decisions or advertising policy.
• Advertisements may link off-site to a commercial Web site. ERACC does not assume any responsibility for any material contained on the Web site to which it links.
• ERACC reserves the right to decline or cancel any submitted advertisement or discontinue posting of any advertisement previously accepted if technical, fraudulent or misrepresentative situations develop. We reserve the right to decline any link to or from the ERACC Web site that is unacceptable.
• Before an ad can be posted, ERACC must have a signed advertising Internet Insertion Order, including billing address and telephone number.
• You can change your ad three times per contract (for example, you can have a different ad per month). The first ad may be posted as soon as possible after receipt; alternate ads must be submitted at least thirty days in advance.
• The advertiser agrees that it is responsible to third parties for the content of advertisements placed. In the event that ERACC becomes liable to any third party as a result of an advertisement, the advertiser agrees to indemnify any or all of them for damages owed to the third party and for the fees and costs associated with the controversy.

All advertising contracts are net and are for a one-year period unless otherwise noted.

Online Ad Specifications

• Gif Banners: File size may not exceed 15 K. Animated sequences cannot loop more than 3 times. Note: Java Applets, CGI Scripts: We can serve ads that use CGI scripts and Java but we cannot host them, the ad must be hosted on a 3rd party server.
• Shockwave Flash: Third party must host banner and supply us with the coding that will direct us to the .swf file on their server. Viewers will need a sound card and/or a flash enabled browser to view these ads.

Additional Specifications

• Ad must fill space width (135 pixels) and no larger than maximum allowed height (180 pixels). Maximum size: 135 pixels W x 175 pixels H, or roughly 1.25” x 1.65” on a typical monitor.
• Audio must be user-initiated and never automatic
• Audio insertion into flash file may begin no earlier than the second frame.
• If audio is used, it must include an On/Off switch for users.
• No pop-up ads are permitted.
• Animation is limited to first 15 seconds; no continuous looping animation
• Graphic should feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
• Ad graphic quality should be equal to or greater than ERACC image quality.

We can design your ad